Perajin Manfaatkan Media Sosial

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MALINAU, cokoliat.com – Ketua Dewan Kerajinan Nasional Daerah (Dekranasda) Kabupaten Malinau, Maylenti memotivasi para perajin di Malinau agar tidak mati suri di tengah pandemi Covid-19 yang saat ini belum mereda.

Segala bentuk upaya terus dilakukan agar sektor ekonomi kreatif dapat terus eksis dan bertahan di tengah pandemi saat ini.

Salah satu yang dilakukan oleh ialah mengukuhkan pengurus Dewan Kerajinan Nasional Daerah (Dekranasda) Kabupaten Malinau periode 2021 – 2026, yang diharapkan dapat bersinergi dengan Dinas terkait di Pemkab Malinau, mulai dari pendampingan agar perajin tidak kehilangan inovasi dan tetap bersemangat.

Pembinaan dalam menciptakan motivasi baru, sekaligus ikut berlomba mengambil alih peluang yang ada, terutama banyak melakukan inovasi dalam membuat produk terutama yang sedang dibutuhkan semua orang di saat pandemi ini.

Hal ini disampaikan Ketua Dekranasda Malinau, saat mengukuhkan para pengurus Dekranasda, pada Kamis (3/6) di ruang Tebengang, Kantor Bupati Malinau.

Tugas Dekranasda kepada pelaku UMKM saat pandemi ini, dipadukan dengan Dinas terkait Pemkab Malinau, untuk terus mengawal para perajin mulai dari sebelum industri dikerjakan, setelah produk jadi hingga pada pemasaran yang akan disalurkan kemana saja.

Dengan memastikan pemasaran produk, hasil produk kesenian dan hasil perajin seniman akan di pamerkan melalui event-event pameran baik ditingkat daerah maupun nasional.

Dengan melibatkan para pemilik karya, guna memperkenalkan produk kesenian dan inovasi terbarunya yang nantinya akan disampaikan kepada konsumen.

Agar lebih leluasa memperkenalkan produk lokal, maka Dekranasda Malinau juga mendorong para perajin agar lebih melek terhadap teknologi.

Menurutnya, di era digitalisasi saat ini, pemanfaatkan teknologi informasi secara positif dan optimal juga sangat penting.

“Menggunakan teknologi informasi dapat kita jadikan sebagai bahan inovasi, meningkatkan kreativitas dan membantu dalam memasarkan produk,” tuturnya.

Maka hal itu harus menjadi tugas pengurus Dekranasda Malinau, untuk memberikan sosialisasi kepada perajin agar lebih melek terhadap teknologi informasi seperti sosial media.

“Manfaatkan media sosial sebagai pendukung untuk lebih mengembangkan produk yang telah dihasilkan,” pungkasnya. (ag)

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